Unlocking Beautiful Donor Relationships Through…
Think data is dull? Too often, data isn’t given the weight it deserves in our fundraising programs. Buy the cheapest donor management system. Give data entry to the intern. Just tell me the bottom line; I don’t have to understand how to run reports. That’s a serious mistake. Because in fundraising, data isn’t the opposite […]
4 Tips for Crafting Emails That Boost Donor…
Getting a donor to give once is hard enough, but getting them to give again is where many nonprofits stumble. A first gift often comes with a burst of energy and a “thank you” email, and then silence. Weeks or months go by, and the next time a donor hears from your organization, it’s another […]
Why you should exercise your imagination…
Every time I look at my nightstand, I feel guilty. There sits the biography I asked for, but haven’t read yet. Why? Because I’m happier bingeing on fiction. And thank goodness for libraries, because I go through books like I go through chocolate. But I feel better when I consider what I get from the […]