Why Mr. Spock can’t raise money Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part […]
Donor Communications
Why you don’t want to be a tool
You don’t want to be a tool, do you? Who do you read to make you think? One blog I like to check in on is Trevor O’Donnell’s Marketing the Arts to Death. As the title says, it’s about arts marketing. But to me, it’s broader. Trevor shows how mistaken arts marketing often is. Because […]
Are you too pretty to work?
Have you gotten a really beautiful appeal recently? It could be an email, or it could be a fancy direct mail package. I have to wonder about their effectiveness. So many are pretty to look at, but not moving. And that’s a big problem. Shiny postcards on heavy paper. Four-color imagery and brand-specific fonts. Reverse type (because […]
Mom tested, donor approved: when to use your inside voice
Who you’re talking to and how you use your voice matters… a lot. My youngest just turned sixteen. So I found myself looking through old pictures, remembering a chubby little baby who is now neither. My visit to old times reminded me of inside voices. When each of my kids was little, I tried to […]
Are you making this mistake? Why whining isn’t winning.
Fundraising shouldn’t be about whining. The US presidential election is next year. But the campaign is already underway. There’s a lot of fundraising happening that isn’t about charity. So when one particular appeal caught the media’s attention, I had to look. This email appeal is both entertaining (not in a good way) and educational (ditto). Have you […]
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