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Letting Go

Letting go

If you’re like me, you have a tendency to want to control as much as possible of your work life.

That makes us good at what we do. You don’t want someone indifferent handling donor care – or data entry – right?

But that’s a different dance when you’re working with volunteers – especially board members. We have to remember that board members have accepted

We have to remember that board members have accepted responsibility for our organizations. We have to be partners.

I know. Sometimes you feel like you’re pushing string.

You know the outcomes you want.

You choreograph the dance carefully so everyone feels good and you get where you need to get.

It becomes reflexive though, and that’s a problem.

Once upon a time, a colleague and I pulled together a group of board all-stars to work on a special campaign idea. We weren’t at all sure it would fly. But we trusted this group to be the best possible sounding board. And we were ready to abandon the whole thing if they weren’t enthusiastic.

That didn’t happen.

Though we facilitated, this group directed the campaign: the case, the prospects, the solicitations.

When there was disagreement, we stepped back, and they came to a consensus.

They owned this thing.

And every time we thought they might be ready to wrap it, they came back for more!

We raised far more than we anticipated. We energized and engaged group of board members – who became more active because they felt so connected.

And their enthusiasm brought us closer to a key group of supporters.

Wins.

None of it would have happened had we not trusted that our board members cared as much as we did.

And then let go.

Photo credit: garryknight

Filed Under: Blog, Boards, Fundraising Tagged With: Boards, Donors, Fundraising, Nonprofit Leave a Comment

No thanks

Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks.

But the one I received recently really offers a lesson in what not to do.

thank you FAIL

Thank you fail

It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. I can’t think of any good reason for this. And the letter was dated three weeks after we sent our gift. That’s too long.

But the worst part was that this was a memorial gift, a tribute to a close friend’s mother who had just passed away. My friend’s family chose this charity to receive memorial gifts. The funeral home provided a form with space to include the name and address of the family member we would like to be notified of our gift. As the person who often handles the mail, I knew to fill the form out completely.

The second sentence of the letter reads:

“Because we did not have the information that would allow us to send notification of your kind gesture, we have enclosed a special tribute card so that you may do so.”

Say what?

They did have the information. If they lost it, then they ought to have called or written to me to ask for the information. I don’t want to be the one telling my friend about the gift. That feels too much like a bid for thanks. It’s uncomfortable.

The “special tribute card” is simply a generic, branded notecard with information about the organization. The envelope didn’t even have a stamp on it! NO THANKS.

I hope this isn’t their usual way of handling tribute gifts. Maybe it saves them the trouble of writing two letters – one to the donor, and one to the loved ones of the person being memorialized.

Whatever their reason, it really upset me. I made a gift to the organization but was being asked to do half their work for them.

Worse was knowing that my friend’s family entrusted this organization as the recipient of memorial gifts. That trust deserves better treatment.

This is a huge, national organization. There’s no excuse for bad donor care like this.

For me, an organization that probably does very good work missed a chance to cement a relationship. They made my gift feel insignificant. A “Dear Friend” “gesture”.

Not sure I’ll feel good about making another gift to them any time soon.

Note:

Failing to find any development office contact on their website, I called the 800 number on the bottom of the letter. After waiting on hold for ten minutes, I spoke with a very nice call center person and passed along my comments. I also learned that according to their records, notification of the gift was sent to the family. (That’s good, but why tell me it wasn’t?)

I doubt I’ll hear anything more on this, but I’ll update this if I do.

Filed Under: Blog, Donor communications, Thanks Tagged With: donor retention, Donors, Fundraising, Nonprofit, thank you letters, Thanks 21 Comments

Work in Progress

I’m a work in progress. So are you!

I’ve been a fundraiser for a long time. Yet I still think of myself more as a student, not a teacher.

And I’ve been feeling a little guilty about that.

Instead of just soaking all those smarts up, shouldn’t I add something?

I’m going to try. I hope you’ll visit often and share your thoughts as well. This is collaborative work we do, after all!

Of course, this blog is also a chance to learn something new. And I learn best hands-on – by doing.

So hello! It’s good to meet you. I hope you’ll bear with me as I begin.

Maybe we’ll both learn something.

Any suggestions for a new blogger?

Filed Under: Blog, Fundraising, Nonprofits Tagged With: Fundraising, Nonprofit Leave a Comment

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