If you’re writing that year-end appeal or anything that goes to your donors, you’ll be more successful if you understand the “why” and “how” of fundraising. At first, you’d say it’s pretty easy, right? How is the way to do something, why is the reason you do something. “Why” and “how” matter to your fundraising […]
How to Engage with Supporters on Social Media: 4 Tips
Wondering how to engage your supporters? You don’t need us to tell you that donors are what keep the lights on at your organization! That’s why one of the biggest pain points in the nonprofit world is dealing with lapsed donors. Constantly replacing churned donors with new ones isn’t a sustainable strategy. Instead, you should […]
Here’s why you need to invest in fundraising to raise more money
Is your fundraising program lagging? Right now, employers are searching for great fundraising professionals. The current market means people looking for work are in a greater position of power. If your organization is looking, here are a few things to consider. Fundraising that succeeds requires investment I’ll wait here while that sinks in. You have […]
6 ways to put more heart into your fundraising today
Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long-run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads. Does that mean every one of your donors needs to be someone you know personally? Not […]
You are not your donor
Even if you are a donor to your organization, you see with different eyes. You’re not the donor you’re trying to reach. That’s always good to keep in mind. Because our opinions are shaped by so much that won’t affect how – or if – a donor decides to give. Here’s one example: My husband […]
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