Last week, I wrote about your fundraising appeal and offered some steps to improve it. This week, with part two, we’ll pick up where we left off. Here’s what I want to share in both posts: Where to start The critical role emotion plays – and how to use it How to grab attention right […]
How to build a better appeal
Let’s be blunt: most fundraising appeals are well-meaning, but crap. Stuffy. Officious. Impersonal. Focused on the organization’s needs, not the donor’s dreams. The good news is you can start fixing that today, and I’ll show you how. This week and next, we’ll cover: Where to start The critical role emotion plays – and how to […]
The case of the hidden development staff
Have you ever felt your organization’s development staff were hidden away? Maybe on a different plane? Doing strange work normal people wouldn’t understand? I feel strongly about this: development staff must be accessible. Internally and externally. Your work might be specialized, but it’s integral to your organization’s success. (Unless you are fully funded by magic. […]
Where is your dragon?
In honor of the last season of Game of Thrones, let’s talk about dragons. Besides being mythical (maybe), dragons are big and fire-breathing and terrifying. Not something you want to handle on your own. But for fundraising? You want a dragon. I don’t mean something imaginary. I mean something very real, very big and right […]
6 Reasons Why A Non-Profit Needs Effective Donor Management Software
Donor management software should serve at the heart of most non-profits’ fundraising efforts. Having a fully-featured and easy-to-use system will positively impact your annual fundraising numbers. 1) Ensures diversity and sustainability of your fundraising efforts While annual events and galas might bring in large infusions of cash, the ongoing outreach to both those who attend […]