Board directors have a strong responsibility to serve your nonprofit and ensure it has the resources it needs to succeed. The decisions they make guide your organization’s work and can either propel you toward fulfilling your mission or set your efforts back. With the level of responsibility that your board holds, a failure in communication […]
The US Postal Service and you
Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]
Google Ad Grants – How to Get in, and 10 Best Practices for Success
How to receive & make the most of this free $10,000/month advertising grant from Google Am I Eligible? If you’ve never looked into the program before, this is probably the first question you will ask. Ad Grants is one of the most widely available grants available for nonprofits and is unique in that if your […]
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
Your work or a life: a painful choice no one should have to make
Updated for 2020 In the United States, recent polls found that 70 percent of American workers consider their workplace a significant source of stress, whereas 51 percent report job stress reduces their productivity. (via PsychCentral) Do we have to choose? A while back, I read this article in the New York Times by Anne-Marie Slaughter […]