The human mind is a wanderer by nature. The daydream is the mind’s default state. Jonathan Gottschall What do you like to read? I read a scary book recently. Dystopic, feminist, infuriating. And compelling. (Gather the Daughters, by Jennie Melamed) But it did what I look to fiction to do. It took me away, to […]
5 Essential Facts to Learn About Your Event Attendees
Community events are an essential component of fundraising success. They bring your supporters together, spread valuable information about the good work your organization does on a daily basis, and give you the chance to interact with key donors face-to-face. While events tend to come with inevitable coordination challenges, the benefits they bring to your organization […]
How to show your donors they matter
You know you should thank your donors right away. With sincerity. But unless you don’t care about keeping your donors, you also need to confirm their decision to give was a wise one. How? You share with them what their giving has done. With stories, not statistics. This could be a donor newsletter. It could […]
Is your annual report a waste of a great opportunity?
It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part requirement and part brochure. But if yours is meant to be a sales piece, is it selling? How do you know? And if reporting is a legal requirement, couldn’t […]
Align Peer-to-Peer and Mobile Fundraising: 5 Best Practices
However strong you consider your online fundraising strategy to be, it’s almost certain that the internet has allowed your nonprofit to reach more donors in more innovative ways over the past few years. Whether you’re interacting with your supporters over social media or accepting donations through your website, connecting with your donors has never been […]