I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest.
One glance at the envelope is usually enough to tell me whether I want to bother opening it or not. (And that’s with my professional interest in seeing others’ good ideas!)
So I was disappointed to see an upgrade/renewal mailing disguised as a bill.
As you can see, the suggested gift amounts aren’t small ones. And we’ve been supporters for more than 20 years. But unlike past mailings, this one feels rushed and pushy. “Give us the money, ok? See ya.”
Now, I don’t know. Maybe this is working for them. I get that it’s cheaper to mail just a response form that looks like a bill. And I get that some people will react as if it is a bill and pay up right away.
I just can’t help but think there’s a much better way. I don’t want to feel that giving is a transaction. I want giving to be a joyful, conscious choice to help someone.
If anyone reading this has found a really good reason for mailings like these – in the long-term, not just as a one-off – I’d love to hear it.
In the meantime, hey, I did get a notepad.