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Annual giving is a process To create a successful annual giving program, you need to think beyond the once a year appeal. Fundraising is relationship-building. When your donors hear from you once a year – and that one communication is an ask – how valued do you think they feel? They probably don’t even remember […]
Have you ever wondered if you were good enough for your work? In our thirst for information, ideas and improvement, we might be forgiven some pangs of inadequacy. I know you care about learning (you’re reading this, after all). And that’s absolutely necessary. But in the meantime, let me reassure you: You are good enough […]
I’ll bet your inbox looked like mine as 2017 came to an end. So many emails and letters – from organizations you support and sometimes from those you barely know. But every time I saw an appeal (email or direct mail) based on the organization’s fundraising goals, I wanted to cry. So in case you’ve […]