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Your donor, that is. Or she should feel like the one. Strong communication is one to one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. The easiest way to be ignored is to ask if “someone” would do it. (One funny exception: […]
Are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment showed identity mattered more than action. In a pair of experiments, psychologists reframed voting decisions by appealing to […]
I haven’t written much about fundraising events. That’s because they’ve usually felt necessary, but not particularly interesting. Let’s be honest: rare are the people who look forward to planning and throwing a gala. Rare are the people energized by finding sponsors. Rare are the people who are great at working with crowds of volunteers. (Rarer […]