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There I was. In my kitchen, minding my own business. And the envelope appeared. Oh, I’d seen its like before. Always brought me heartache. So if I knew what was good for me, I would have put that newsletter down and walked away. Guess I was looking for trouble. And there it was. See, […]
It would seem to be the simplest thing. Saying thank you shouldn’t be hard. If you’re comfortable saying “please” – as in “please give” – you need to feel even more at ease with being grateful. Then why do so many organizations fail at this? Thanks are the one area where smaller organizations often out-perform […]
You work tirelessly on multiple donor campaigns, hoping your efforts produce the fundraising results your organization depends on. But how do you know which of your activities have the most impact? By testing and measuring your campaigns. There is more to campaign success than simply the final amount raised. To truly understand the health of […]